Nixon Watches at NYwatchstore.com

Nixon watch brand was founded in 1997 by Andy Laats and Chad Dinenna in Encinitas, California after DiNenna’s unsuccessful attempt to find a watch that reflected his personal style. Both Laats and DiNenna worked in the action sports industry and were introduced through mutual people working in those circles. Laats, a former snowboard product manager at Burton with an engineering degree from Cornell University, was in the process of earning his Masters of Business Administration (MBA) from Stanford University when he and DiNenna met to discuss start up of Nixon watches. DiNenna, originally studied Communications at California State University, Long Beach and previously worked in publishing at TransWorld Media for five years prior to the launch of Nixon. Laats and DiNenna raised nearly $1 million from a venture capitalist to start Nixon watch company and in 1997 the debut catalog was released, Seven models were released through 200 retailers. Nixon opened a subsidiary in France in 2000, and by 2005 had 90 models and 60 employees, with sales growing by 55 percent annually. Nixon is an American watch, accessories and audio brands. Nixon watches offer a variety of analog and digital watches for both Men and Women with Japanese and Swiss movements in both quartz and automatic. This brand is currently sold in over 70 countries worldwide.